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The Conference Experience..

At Marketing Matters we have been having great fun trying to communicate with our public about the Durban Chamber Of Commerce and Industry “Marketing Matters Conference” on 6 December in Durban at the Suncoast Casino. It has been a real challenge to leverage all the various media. Email invitations were sent out first, and then we developed a more comprehensive advert for a second despatch. We also used our Facebook Page and my LinkedIn connection, as well as sending out regular tweets. The invitation also had to be added on to our website http://www.marketingmatters.co.za. On top of all this we have had to follow up with potential delegates telephonically to seal the deal as it were.

We are in the process of putting together some youtube adverts (just for fun) to improve our google ratings and gain further exposure. Between the Chamber and ourselves we have also accessed our network and asked them to send the invitation on to the networks of IMM etc. The Mercury has been our print partner which is great. Social media has been an incredibly useful tool to use in this campaign, but as novice event organisers, it has been very hard work. Social media has been an incredibly useful tool to use in this campaign, but as novice event organisers, it has been very hard work. Social media has been an incredibly useful tool to use in this campaign, but as novice event organisers, it has been very hard work.

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