Archive for the ‘Uncategorized’ Category

Our First Blog Post

As I’ve said before I’m on a mission to re-invigorate my company. I started by getting my website redesigned. It was a combined effort between myself and a great company called Web Guru. I was thrilled to realise that almost everything I’d written 12 years ago was still relevant to both my business, and I believe my clients today. I’d also wanted to write a blog explaining the philosophy behind my company and the website design, and saw that I’d done just that in my first blog post in 2011. (Digital was a completely different landscape at that time) So I’m re-blogging that blog now and I’ll continue to share my thoughts and ideas over the coming months. Let me know your thoughts.


As this is our first blog post, I felt it appropriate to start with an introduction. The philosophy underpinning everything we do at Marketing Matters flows from my belief that empassioned marketing can only be effective if it is understood throughout the value chain. Each link in the chain from raw material suppliers through the various functions within the business, to the retail channels and finally the end user must somehow be engaged in the brand vision. Should this not occur, then discrepancies in behaviour between the vision and the delivery or experience of the brand start to surface, thereby jeopardizing the success of the brand/company.

You may also wonder about the picturesque visuals of an eastern nature that appear on the website and this blog. These represent my belief that there are excellent strategy tools available to us that are derived from ancient Chinese teachings. The key books that…

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Categories: Uncategorized

The Marketing Metrics Training Series

The Marketing Metrics Training Series is an initiative from the team at Marketing Matters which aims at exploring the different systems of measurements in the world of marketing. Therefore, the benefits of this training series are two-fold as it not only helps us to improve our knowledge base and quality of our services but it also allows us to enrich the knowledge base of our clients.

The training series and all the material has been referenced from the book, “Marketing Metrics: 50+ Metrics Every Executive Should Master” by Farris, PW, Bendle, NT, Pfeifer, PE and Reibstein, DJ.

The methods of training are presented in both video and PowerPoint presentation formats which represent the summaries of each chapter of the above mentioned book. The videos are basic, one-on-one type lectures which have been filmed to enhance the content of the presentations.

The videos can be found on our YouTube page ( while the presentations can be found on our Slide Share page ( The individual links may also be found on our website. The presentations are available for download in the form of PDF’s and PowerPoint presentations (on our Slide Share page).

For more information regarding the training series or if you would like to find out a bit more about Marketing Matters, please find our details below.


Contact Person: Jennifer Smith  Contact Details: (+27) 74 1870091 and

“The Best and Worst”: One of the many topics to be discussed at the DCCI’s Marketing Matters Conference

Professor John Simpson, the Director of The Unilever Institute of Strategic Marketing, has headed up all the projects which have been produced by The Institute since its inception in 1998. Professor Simpson and Bridget Dore are the authors of the very successful “Marketing in South Africa: Cases and Concepts”, which is going into its third edition. Prof. Simpson also headed up the School of Management Studies at UCT and was the Senior Deputy Dean of the Commerce Faculty for a number of years. He now still lectures Marketing, Consumer Behaviour and Business Strategy at the School of Management Studies.

Prof. Simpson and his team at the Unilever Institute of Strategic Marketing have been presenting their research on the bottom end of the market in “Wake Up, Shake Up” and more recently the exciting “TopEnd” of the market.
In preparation for the Strategic Marketing Conference, hosted by the Durban Chamber of Commerce and Industry, on the 6th December 2011 at Suncoast Casino he has created the “The Best and Worst” sharing his insights about the following aspects.

The South African consumer landscape has shown increased complexity since 1994, even more as we recently emerge from a recession. Many consumers have never had it so good; others stare into the face of increased hardship as we go into an uncertain future. The paper which has been written by Prof. Simpson for the conference will review and analyse the entire consumer landscape, explain how marketers have acted over recent years and how they are struggling to operate effectively in a dramatically changing world, which in many ways is becoming less like those countries that we have followed in the past. It will draw on those marketing successes, as well as suggest directions for marketers to successfully navigate the turbulent waters of the future, to take their rightful place in the boardroom again.

Come hear the real McCoy at the conference on the 6th December 2011 at the Suncoast Casino in Durban.

Durban Chamber of Commerce’s Marketing

Durban Chamber of Commerce’s Marketing Matters Conference. The countdown to the conference has begun.. with little more than three weeks to go, we are feverishly working at making sure that the Durban Chamber of Commerce’s Inaugural Marketing Matters Conference makes a lasting impression on the minds of its attendees. Every day sees new delegates signing up, and true to form the Durbanites’ enthusiasm has sparked at the last minute – leaving limited space for our fellow marketers from Joh’burg and Capetown. With speakers like Professor Mervyn King, Professor John Simpson, Steven Cohen and other respected thinkers (All movers and shakers in their own right!) this is set to be a one of a kind conference. To find out more about the conference (and see for yourself what we are so excited about) view the following links, or feel free to contact us!

Categories: Uncategorized

Before you enjoy December’s fun, sun & sea….

Before you go out to enjoy the fun sun and sea of the beautiful South African East Coast, why not attend a day of mind blowing, brain growing interaction with some of our proudly South African thinkers? Join us on 6 December 2011 at the Suncoast Casino in Durban for a strategic marketing conference, and learn more in one day than you have all year.


No, we’re not joking! Where else would you be able to hear people like Professor Mervyn King, Professor John Simpson, Advocate Neville Melville, Steven Cohen – Softline Pastel, Andisa Ntsubane – Microsoft, Wayne Phillips – Better and Nonjabula Hlengwa from Transnet, all at the same time.


What have these people got to do with marketing? And why should you spend your hard earned money listening to:


Professor Mervyn King, who is world renowned for his work in creating the King Reports regarding corporate governance. During an interview with Mike Simpson of the Strategic Marketing Magazine, “King believes strategic corporate communication has an “absolutely critical “role to play. And is at pains to emphasise the word strategic….Today it is interactive strategic communication that is critical to modern governance.”


Professor John Simpson, who leads the extraordinary team of researchers at the Unilever Institute of Strategic Marketing, will be revealing his thoughts on the various trends the Institute has uncovered in the market place over this past year. All of which are derived from major quantitative and qualitative research projects, which are then keenly analysed to extract core truths about different strategic segments in our market place.


Steven Cohen, who has built Softline Pastel into the leading business management software of South Africa, has managed his business through an active strategic marketing approach. Steven will discuss the impact of technology on product development and how the brand and Pastel Accounting products have evolved due to changes in technology.


Advocate Melville, former banking ombudsman, has extracted the crux of the Consumer Protection Act (CPA) and shuffled the sections to provide South African service providers with an easy to read manual. He will speak on the CPA, to help business owners/managers understand what their obligations are to the consumer and how they can protect their businesses.


Wayne Phillips is an intuitive and passionate chartered marketer who focuses on green marketing and the lack of attention that the business sector places on the triple bottom line. As a result, he will be speaking on his experience with green marketing and the paradigm shift that is necessary for businesses to survive.


So, to answer the question on what these speakers have to do with marketing or why you should be listening to them on the 6th of December, it’s simple. Their wide array of expertise will reveal the golden nuggets that will help turn 2012 into a more profitable and insightful year. Not to mention, the excellent value for money you’ll receive by paying the price of listening to one speaker and receiving the insight of seven master minds.


And last but not least, the conference will be facilitated by Jeremy Maggs. His experience as a journalist, of more than 20 years, across various media platforms, has resulted in him being the perfect candidate to facilitate this conference and leave a memorable impression.

 So book your seat, and enter 2012 with strategic  inspiration!

Have a look at our youtube video:


Categories: Uncategorized

We have posted our first blog post! Let

We have posted our first blog post! Let us know what you think.

Categories: Uncategorized